Wayfinding

Graphic Designer Kathrin Jacobsen was commissioned to produce a signage system from Southwark tube station to The Tate Modern art gallery. This system used existing street furniture to provide a clear route to and from the destinations. I think this is a simple method to implement that could both raise awareness of the beginning of the old railway line and be easy to follow. Possibility of approaching Sainsbury's to sponser the work, orange being their colour and they would simultaneously lead to their shop.